A heads-up for congregational marketing

Cory Doctorow lays down an obvious marketing rule for 2024:

“If there was ever a moment when the obvious, catastrophic, imminent risk of trusting Big Tech intermediaries to sit between you and your customers or audience, it was now. This is not the moment to be ‘social first.’ This is the moment for POSSE (Post Own Site, Share Everywhere), a strategy that sees social media as a strategy for bringing readers to channels that you control….” (Here’s Cory’s blog post — just be aware the title of the post is Not Safe For Work.)

This applies to congregations, too. If you’re relying on Facebook as your central marketing strategy, that’s probably not a wise thing to do. Sure, it’s fine to use a Facebook account for marketing, but Cory’s point is that you really want to use that Facebook account to drive people to your own website. Which you control. So it cannot be censored, or walled off, or otherwise controlled by Big Tech.

Poll

I received a long email today from a research group called “Exploring the Pandemic Impact on Congregations.” The email began:

“Dear Pastor, Greetings! This past spring, you or your church completed a survey for the national study entitled Exploring the Pandemic Impact on Congregations.  At that time you were willing to be contacted for follow-up questions. In that survey, we found that 51% of clergy had thought about leaving the pastoral ministry. This was a considerable increase from our earlier survey. Because of this finding, we wanted to better understand the challenges clergy were facing. Religious leaders have suffered especially hard due to the pandemic and the many other challenges in our changing society. This short survey specifically addresses clergy health and well-being….”

So I took their survey. First they asked a lot of questions about the congregation (e.g., our average annual attendance went from 68 in 2018 to 48 in 2022). Then they asked questions about me: Am I employed full-time or part-time? How’s my financial well-being? Do I doubt that I am called by God to ministry? (Left that one blank, that’s not my theology.) Am I part of a clergy support group, do I see a shrink or spiritual director, do I still pray as much as I did before the pandemic? (Yes, and yes, and I pray as much now as before the pandemic which is not at all.)

The survey ended with two open-ended questions: What’s the biggest challenge in my ministry right now? and: What do I find most satisfying in my ministry? I was able to say that my biggest challenge, and also the most fun part of my job, is coming up with creative ways to respond to the rapidly changing world around us while maintaining the integrity and traditions of a 275 year old congregation. Then I was able to say that pretty much everything is satisfying, because I love my job.

Yep, I love my job. I was surprised at how positive I felt. I know that quite a few Unitarian Universalist ministers have left pastoral ministry, and that many others are unhappy with the way pastoral ministry has changed. Not me. I feel excited and energized.

Huh. Maybe there’s something wrong with me.

Screenshot of one of the questions from the online survey
Questions from the survey. Have I ever doubted that I was called by God to ministry? I left that one blank. Have I ever seriously considered leaving pastoral ministry? Not since 2020. Have I seriously considered leaving this congregation for another one? This was kind of difficult to answer, since I just started serving this congregation in 2022, and I left my previous congregation for reasons unrelated to COVID — so I answered “never.”

Confucian quiet-sitting

I’m slowly making my way through a 19,000 word article on Confucian quiet-sitting — “A Study of Cheng Yi’s Quiet-Sitting Meditation and Other Contemplative Practices in the Confucian Context” by Bin Song, Mandala Texts (2023), 1-46 (https://doi.org/10.57010/NCGZ4591. Accessed October 6, 2023.)

Not only is it a fascinating article, it might have a real-world effect on the way I think about my own contemplative practices.

I’ve tried the the usual sitting meditation practices taught in North America, and I haven’t felt comfortable with them. Most of the sitting meditation techniques we learn in North America are based on Buddhist sitting meditation, or less often on meditation techniques from the Indian subcontinent. Both Buddhist and Indian meditation techniques are based on distinct end goals (e.g, nirvana in the case of Buddhism). Buddhist and Indian meditation techniques also presume a certain social orientation, often involving some kind of retreat or separation from society. So if you’re like me, and you don’t buy into the end goals or the social orientation of the usual sitting meditation, you’re likely to wind up not wanting to do sitting meditation.

The Confucian — or, to use scholarly jargon, Ruist — technique of quiet-sitting offers another type of contemplative practice. Quiet-sitting differs significantly from Buddhist sitting meditation. Bin Song writes:

“The term ‘sitting at ease’ is used in Chinese Buddhist texts to refer specifically to the Buddhist style of cross-legged sitting meditation. These two quotations suggest that [Ruist scholar] Cheng Yi had reservations to this style for two reasons: first, it encourages Buddhist practitioners to talk about miraculous but impractical deeds and events, and second, it detaches meditators from their everyday human affairs. Cheng Yi aimed to distinguish his contemplative practices from Buddhism and Daoism….”

In addition, Cheng Yi taught that quiet-sitting was just one of several contemplative practices that would achieve the same goal. Bin Song describes several of these. I was specifically interested in the one called “beholding the vitality of the myriad things,” which Song calls “among the most emblematic of Ru contemplation.” Here’s how Cheng Yi and his brother Cheng Hao describe this practice:

“By beholding pattern-principles in things, one can examine oneself. Once able to illuminate pattern-principles, there is nothing that cannot be understood. All things in the world can be illuminated by pattern-principles; if there is something, there must be a norm, and every single thing must have a pattern-principle.” — Cheng Hao and Cheng Yi, The Collected Works of Cheng Brothers (1981), 193.

Based on this description, “beholding the vitality of the myriad things” sounds like it has a family resemblance to the contemplative practice that Henry Thoreau did while living at Walden Pond. As in this example:

“In front of Cheng Hao’s window, the lush grass covered the pavement. Some people advised him to cut it, but he refused, saying that he wanted to witness the vitality of the creative universe. He also kept a small pond and raised a few small fish, which he beheld from time to time. When asked why, he said he wanted to behold how all things remain content in themselves.” — Huang Zongxi et al., Learning Cased in Song and Yuan —– vol. 14 (the He Shaoji print, 1648): 8, accessed March 30, 2023, https://ctext.org/library.pl?if=gb&file=22359&page=86&remap=gb#%E5%B0%8F%E9%B1%BC

Not the same as Thoreau, but you can see the family resemblance — close observation of the non-human world as a way of deeper understanding.

Bin Song begins the article by pointing out that, in the West, the field of contemplative studies has pretty much ignored Confucian, Jain, Jewish, and Sikh contemplative practices. Popular culture never gets much beyond Buddhist and Christian contemplative practices. Learning more about Confucian quiet-sitting might help all of us better understand the strengths and weaknesses of Buddhist meditation and mindfulness — just as happened a generation ago, when learning about Buddhist meditation helped us in the West better understand the strengths and weaknesses of Christian prayer. Not that we all have to go out and start pretending to be Confucianists — but another perspective might help us better understand ourselves.

Redesign

Back in 2015, the Unitarian Universalist Association (UUA) developed a WordPress theme for congregational websites. It was one of the best things the UUA has done in the past 25 years, because the theme made it super easy to build an excellent website in just a few hours.

Unfortunately, the UUA WordPress theme hasn’t been updated in three years, with no indication that it will ever be updated again. The design is beginning to look outdated. The theme relies on plugins that are now outdated, making it difficult to use the latest improvement in WordPress such as the Gutenberg block editor. We’ve been using the UUA WordPress theme in Cohasset, but it’s getting to the point where we feel like we have to start looking for an alternative.

So I’ve been looking at congregational websites to see what others are doing. I looked at the website of Temple Beth Israel in Northfield, N.J., because an old friend is rabbi there — love the site, but they hired a web design firm to make a custom WordPress template for them, which we can’t afford. Ditto with Grace Cathedral in San Francisco — another great site, but again we can’t afford a custom WordPress template. For a minimalist look, Unity Temple in Oak Park, Ill., uses a customizd version of the Kale WordPress theme. The Kale theme is free, but I’m sure they paid for the customization, which we probably can’t afford. The UU Congregation of Atlanta, Georgia, uses the Divi theme, which costs $89 a year. We can probably afford that, but it looks like Divi is complicated enough that we’d have to hire a WordPress developer, which we probably can’t afford.

Turning to websites we could maybe afford, Second Unitarian in Chicago uses the Cream Magazine theme, giving their site a nice straightforward look. The theme is reasonably priced at $49.

Um. Yeah. That’s it.

That’s the only UU congregational website I’ve found so far that looks good, and seems affordable.

But if you know of a great congregational website using an inexpensive WordPress theme, please put the URL in the comments….

Why we should follow the URJ’s lead

The Union of Reform Judaism (URJ) is in the middle of a restorative justice effort around various forms of misconduct. They released a message for Yom Kippur this year talking about how they will “make amends for the harms endured by victims/survivors” who have experienced “bullying, harassment, discrimination, sexual misconduct, abuse, and more” in URJ congregations and related programs.

This follows the release and online publication — in full, with no redactions — of a third party investigation into misconduct in the URJ. That report was followed by a restorative justice effort which focused on survivors’ needs. This restorative justice effort began with a written report summarizing a long series of interviews with victims/survivors of misconduct. Additional efforts aimed at meeting the needs of survivors is ongoing through 2023.

The Unitarian Universalist Association (UUA) should follow the URJ’s lead. Just like the URJ, we need a third party to compile as full a report as possible on the decades of misconduct, especially (but not limited to) sexual misconduct, much of it perpetrated by clergy or other persons in power. A UUA report, like the URJ report, needs to name names. And it needs to be published on the UUA website with no redactions.

Then the UUA should follow the URJ’s lead and carry out restorative justice aimed at meeting the needs of victims/survivors. In the past, the UUA’s efforts to address misconduct have, all too often, minimized the impact on the misconductors at the expense of victims/survivors. To give just one example: when Rev. Jason Shelton was disciplined by the Ministerial Fellowship Committee, he was granted the privilege of writing an explanatory email that was sent by the UUA to all UU ministers and congregations; but the alleged victim was not given that privilege.

The UUA took a baby step towards restorative justice when they finally published a chronological list of ministers removed from fellowship. But soon — in a classic example of how the UUA considers the needs and feelings of alleged misconductors more than the needs and feelings of victims/survivors — the UUA changed the list. Now there are two lists on one webpage, one list for ministers removed from fellowship, and one list for the ministers who resigned from fellowship rather than face charges. The message to misconductors is clear — if you get caught, just resign from fellowship, and you get put on the less damning list. And if you resign from fellowship, the Ministerial Fellowship Committee will drop your case and never adjudicate it. Worse yet, from what I’ve seen, male sexual misconductors in particular are carefully protected from having their misdeeds brought to light, while their victims/survivors are tossed to the curb.

I sincerely doubt that anyone in the hierarchy of the UUA (and it is a hierarchy) has the gumption to propose a process like that the URJ has undertaken. For example, can you imagine the UUA publishing a report that names Saint Forrest Church as an alleged sexual misconductor? Neither can I. Patriarchy is still alive and well in the UUA.

As I read the URJ report of their interviews with survivors/victims, this passage stood out for me: “Again and again [the authors of the URJ report say], we heard that the most harmful institutional betrayal is the disjuncture between the direct and indirect harms that occurred despite the stated values the URJ seeks to uphold. One said, ‘You don’t practice what we [in the URJ] preach’…”

I wish we in the UUA would follow the URJ’s lead. Would that we, too, would attempt to practice what we preach.

Cover of the URJ report

Readings for memorial services

Families who are planning Unitarian Universalist (UU) memorial services often want suggestions for readings. Yes, there are many websites with tons of readings for memorial services. But many of those websites are going to have material that is too religious for us Unitarian Universalists. And some of the readings you’ll find online don’t exactly fit with UU values.

Of course, there’s the printed book with a collection of memorial service readings published by the Unitarian Universalist Association, Beyond Absence compiled by Edmund Searl. I used to lend that book to families planning memorial services, supplemented that with a small printed collection of readings that I had put together. But these days, almost all the meetings I have to plan memorial servicesare online. You can’t lend out printed material over a Zoom meeting.

So I finally put together my own online collection of readings for a memorial service. Public domain material appears in full in my online collection, using the most accurate texts I could find. I also include fair use material (excerpt under 500 words and less than half of a poem). For other copyrighted material, I provide links to an accurate text, with a very brief excerpt to give an idea what the reading is like. I’ve made an effort to include both older classics, and links to contemporary authors. I’ve provided readings by authors of different races and ethnicities, and different religious backgrounds ranging from “Nones” to UUs to Buddhists to lots more.

Click here to see my online collection “Readings for memorial services.”

“Social Movements and Congregational Responses”

The Congregational Consulting Group blog has a new post by David Brubaker titled “Social Movements and Congregational Responses”:

“Congregations [in the U.S.] often experience conflict in response to social movements in the world around them. Since World War II, movements regarding civil rights, the war in Vietnam, the ordination of women, and human sexuality—each vitally important in its own right—also have raised challenges inside congregations, forcing leaders to address internal questions of power and culture.”

Brubaker gives a brief overview of four external social movements that had a big effect on U.S. congregations: the Civil Rights Movement; the movement against the Vietnam War; the movement to ordain women; and the LGBTQ+ rights movement. I’d like to take a look at Unitarian Universalist (UU) response to each of these movements.

We Unitarian Universalists like to think that we were on the “right side” (i.e., the progressive side) of each of these movements, but that’s not true. We don’t often tell this part of our history, but if you talk with older Unitarian Universalist (UUs) — or if you’re old enough to remember these movements yourself — you know that we had a very mixed record for all these movements.

Civil Rights Movement

We like to tell ourselves the story that we were early and unified and vigorous supporters of the Civil Rights Movement. There is little evidence that was true.

Continue reading ““Social Movements and Congregational Responses””

The ongoing effects

Last night I was trying to explain to Carol about the lingering effects of COVID burnout on the helping professions. She pointed out that many trends that were supposedly caused by COVID were simply existing trends that accelerated during lockdown. But I’m pretty sure that it actually was COVID that contributed to increased burnout in the helping professions.

The healthcare professions are an obvious example. During the first year of the COVID pandemic, doctors, nurses, and others who worked directly with COVID patients saw an increased workload, and an increased risk of infection. There were also healthcare professionals who had a very different experience of COVID — I knew a dermatologist who saw a substantial decrease in their workload during lockdown, although that decrease brought separate concerns of declining income, etc. On the whole, though, a significant number of health professionals left their profession, and reports are that there’s still a labor shortage in much of the healthcare system.

Mental health professionals saw their workload peak a bit later in the pandemic, as many people began to have mental health problems isolation caused by lockdown. We’re still seeing a high rate of depression, anxiety disorder, and other mental health problems, and mental health professionals may still be feeling overwhelmed by the lingering aftereffects of the pandemic. The end result is that someone seeking mental health care can wait weeks for an appointment.

I know less about other helping professions, but I suspect that other professions also saw increased burnout. For example, it seems likely that many social workers — depending on their specialty — also experienced burnout during COVID due to increased workload and increased job pressures.

This brings us to clergy. From what I’m seeing and hearing, clergy are also subject to COVID burnout, just like the other helping professions. In 2021, 42% of clergy reported considering leaving ministry. I suspect there were several reasons for this. Sociologist Scott Thuma has outlined some of the stresses on clergy during the pandemic: increased conflict in the congregation, increased demand for food and other assistance, increased mental health problems, and learning new ways to do ministry. I’ve watched as more Unitarian Universalist (UU) ministers than usual have left the profession over the past couple of years. I wouldn’t be surprised to learn other UU ministers are just quiet quitting.

Beyond all this, all people in the helping professions can experience the trauma or secondary trauma that everyone in society is experiencing. The epidemic of mental illness that began during lockdown continues today — we’re all feeling the effects.

I know I’m still feeling the effects. I had to put in some extra hours this week. This is normal for ministers; some weeks we have to work long hours, other weeks there’s less for us to do. Pre-COVID, I had no problem working a few extra hours. But this week, those extra hours really tired me out; I don’t have the reserves of energy I used to have pre-COVID.

I don’t have a call to action for you. Nor do I have an easy solution for clergy burnout. Nor do I mean to imply that clergy somehow have it worse than anyone else in society. I think my only point is that we all need to be understanding of each other’s ongoing stress, as the effects of the pandemic continue.

Filling the church-shaped hole

In an opinion piece on the Washington Post website, Percy Bacon, Jr., talks about why he stopped going to a Christian church: “I couldn’t ignore how the word ‘Christian’ was becoming a synonym for rabidly pro-Trump White people who argued that his and their meanness and intolerance were somehow justified and in some ways required to defend our [Christian] faith.”

That’s not the only reason Bacon stopped attending church during the Trump years. He also discovered that his church wouldn’t allow LGBTQ+ people to lead small groups. And he started reading leftist Black intellectuals who were openly skeptical about religion. Bacon contacted Daniel Cox, director of the Survey Center on American Life, who told him: “Your experience is very typical. Most people who disaffiliate do not cite a single precipitating factor. It’s more of a fading away from religion rather than a dramatic break.”

Bacon goes on to say: “People have told me to become a Unitarian Universalist. Unitarian churches I have attended had overwhelmingly White and elderly congregations and lacked the wide range of activities for adults and kids found at the Christian congregations that I was a part of. But they have a set of core beliefs that are aligned with more left-leaning people (‘justice, equity and compassion in human relations,’ for example) without a firm theology. I’ve also thought about starting some kind of weekly Sunday-morning gathering of Nones… or trying to persuade my friends to collectively attend one of the Unitarian churches in town and make it younger and more racially diverse. But I’ve not followed through on any of these options….”

In short, Bacon hasn’t found a good way to fill what he calls the “church-shaped hole” in his life. He adds, “It’s strange to me that America, particularly its left-leaning cohort, is abandoning this institution, as opposed to reinventing to align with our 2023 values.”

I appreciate his response to Unitarian Universalism, which can be summed up as: “Mm, yeah no….good set of core values, but too White and too old.”

As an old White guy, sometimes that’s my feeling about Unitarian Universalism. It’s too bad that we can’t realign Unitarian Universalism to our 2023 values of supporting children and young adults, and not being entirely White.