Below are my notes from a fundraising workshop led by Kim Klein, author of Fundraising for Social Change, at Starr King School for the Ministry, Monday 25 April 2011. My notes are just a bare outline of the presentation. perhaps the most important part of the presentation was Kim Klein’s straightforward, easygoing, no-nonsense, humor-filled approach to talking about money. She was not in the least uptight when she talked about money. In fact, perhaps the most important thing she told us was that it’s OK to talk about money, that we have to un-learn all the taboos and social constraints we have around money.
That being said, here are my notes:
The key questions nonprofit organizations must ask themselves before beginning fundraising:
— What does your organization most believe? You want to have a short memorable sentence describing what you believe. Example: “A mind is a terrible thing to waste.”
— What does your organization do? You want to be able to talk very coherently about what you do.
— How well have you done? — your track record
— How much? — sources of money: Who gives?
The purpose of fundraising is to build relations.
“We don’t want a donation, we want a donor.” So you build relations with people who will be ongoing donors. Continue reading “Notes from a fundraising workshop”