From Terry Eagleton, Culture and the Death of God (Yale Univ. Press, 2014), pp. 45-46:
“The contemporary version of religion is sport. It is sport, with its sacred icons, revered traditions, symbolic solidarities, liturgical assemblies, and pantheon of heroes, which is the opium of the people. It is also the culture of the people, in both major senses of the word: a communal form of life, but also a chance to display or appreciate the kind of artistry from which the mass of citizens are otherwise largely excluded.”
And consumer capitalism favors sports over organized religion not least because sports can generate a large amount of consumer spending. Ordinary religion does not generate so much consumer spending: Scientology generates ongoing spending by adherents though one could argue that it’s not spending on consumer goods; Hiillsong Music and other producers of Christian pop music generate some significant consumer spending; and not much more. How can religion serve as the opiate of the masses when what the masses really want to do is spend money on consumer goods?