In the mail today, our church received one of the best marketing tools I’ve seen in quite a while. The Unitarian Universalist Association has just released a DVD with a ten-minute video called “Voices of a Liberal Faith.” Every Unitarian Universalist congregation received a couple of copies of the DVD, so it should be easy to get a look at it.
The video is definitely worth using. It’s not boring, it’s got high production values, good camera work and editing, so we’ll feel good about having it running on a TV during social hour here in New Bedford. it’s a DVD that’s cheap enough that I’m planning to buy them in bulk so that we can have enough to loan them to newcomers and not worry when some of them never get returned. Full disclosure — I make a brief appearance in the video (mercifully brief; and more mercifully, mostly they don’t show me, they show a bunch of my favorite kids from Ferry Beach) — actually, I would have been more likely to use the DVD if I weren’t in it. The real point is that while I was watching it, I immediately saw how I could use the video to give newcomers a good sense of who we are as a religious faith.
Now comes the real fun:– the “Voices of a Liberal Faith” competition. Quite a few Unitarian Universalist church buildings are shown in the course of this short ten-minute video. How many of those churches can you identify? (I lost count, so I have no idea what the total is.) Next, in how many of those congregations have you attended (or led) worship services? My answer was seven, but I’ll bet some readers of this blog can top that number with ease.
Update: In a comment, Philocrites says: “RealVideo and WindowsMedia versions of the film are now available for online viewing at UUA.org.” Thanks for the tip!