{"id":434,"date":"2006-04-10T07:22:53","date_gmt":"2006-04-10T12:22:53","guid":{"rendered":"http:\/\/www.danielharper.org\/blog\/?p=434"},"modified":"2006-06-14T22:16:12","modified_gmt":"2006-06-15T02:16:12","slug":"guerilla-marketing-for-churches-pt-2","status":"publish","type":"post","link":"https:\/\/www.danielharper.org\/blog\/?p=434","title":{"rendered":"Guerilla marketing for churches, pt. 2"},"content":{"rendered":"<p>More from Jay Conrad Levinson&#8217;s <em>Guerilla Marketing Excellence<\/em>, as adapted for church marketing. Part 1 of the series has a general introduction to Guerilla Marketing <a href=\"http:\/\/www.danielharper.org\/blog\/?p=431\">[Link]<\/a><\/p>\n<p>*****<\/p>\n<blockquote><p>The designated Guerilla, Guerilla Marketing&#8217;s golden rule #27:<\/p>\n<p>Marketing will succeed only if time and energy are regularly devoted to it [by church leadership] or someone [they] designate]&#8230;.<\/p>\n<p>We all know that marketing is a lot like flossing your teeth. It is not a whole lot of fun, but there&#8217;s agony ahead if you don&#8217;t do it. So too with marketing. Unless you market daily, there&#8217;s going to be trouble in the form of <em>low or no visibility&#8230;.<\/em> Unless you have the time and inclination to market [yourself] with verve, imagination, and intelligence, be sure you have a <em>designated guerilla.<\/em><\/p><\/blockquote>\n<p>From the point of view of a church, I believe the designated guerilla has to be someone who is available several days a week; who fully gets the central mission and values of the church, and who sees the big picture; and someone who has &#8220;verve, imagination, and intelligence.&#8221;<\/p>\n<p>Often, the designated guerilla will be the minister in a small church, or one of the ministers in a mid-size church. This will mean that the Board and other lay leaders will have to remove things from the minister&#8217;s task list so that s\/he will have time to devote to marketing. (Large churches might think about finding a membership coordinator or executive director to be the designated guerilla.)<\/p>\n<p>What if the minister of your small or mid-size church doesn&#8217;t want to be the designated guerilla? Maybe you&#8217;ll luck out and find a retired marketing genius in your church. Maybe you can count on a dedicated chair of a membership committee. Or maybe the minister should learn how to do marketing. Remember, it&#8217;s like flossing: if you don&#8217;t do it, all your teeth will eventually fall out.<\/p>\n<p>Who is your designated guerilla? If you&#8217;re the designated guerilla, how much time do you spend doing guerilla marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More from Jay Conrad Levinson&#8217;s Guerilla Marketing Excellence, as adapted for church marketing. Part 1 of the series has a general introduction to Guerilla Marketing [Link] ***** The designated Guerilla, Guerilla Marketing&#8217;s golden rule #27: Marketing will succeed only if time and energy are regularly devoted to it [by church leadership] or someone [they] designate]&#8230;. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-marketing-church"],"_links":{"self":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=434"}],"version-history":[{"count":0,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/434\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}