{"id":1464,"date":"2008-08-26T21:59:32","date_gmt":"2008-08-27T02:59:32","guid":{"rendered":"http:\/\/www.danielharper.org\/blog\/?p=1464"},"modified":"2008-08-26T22:14:22","modified_gmt":"2008-08-27T03:14:22","slug":"quiz","status":"publish","type":"post","link":"https:\/\/www.danielharper.org\/blog\/?p=1464","title":{"rendered":"Quiz"},"content":{"rendered":"

Mr. Crankypants was pleased to learn that the Unitarian Universalist Association (UUA) has been standing up for religious liberal values in the aftermath of the shootings during a worship service at the Tennessee Valley Unitarian Universalist Church back in July. It is the Right Thing To Do.<\/p>\n

But Mr. Crankypants wishes to point out that taking out a full-page newspaper ad in the New York Times<\/em><\/a> on Sunday, August 10, may not be the most effective way of standing up for religious liberal values. For example, here’s what marketing guru Seth Godin has to say about full-page newspaper ads, taken from a short essay titled “Why The Wall Street Journal<\/em> annoys me so much,” from his book Purple Cow<\/em><\/a>:–<\/p>\n

“The Journal<\/em> is the poster child for marketing old-think. Every day, more than a million dollars’ worth of full-age ads run in this paper — testimony to traditional marketers’ belief that the old ways are still valid.<\/p>\n

“A full-age ad in the Journal<\/em> costs more than a house in Buffalo, New York [Mr. Crankypants notes that the August 10 full-page ad cost the UUA $130,000<\/a>]. Page after page of dull gray ads…. If you took 90% of these ads, and switched the logos around, no one could tell…. One morning, with time to kill at a fine hotel, I interrupted a few people who were reading the Journal<\/em> over breakfast. I waited until they had finished the first section, and then I asked them if they could name just two of the companies that had run full-page ads. Not one person could….<\/p>\n

“Finally, I asked them the million-dollar question (literally). Had they ever requested more information about a product because they’d seen a full-page ad in the Journal<\/em>?<\/p>\n

“You can probably guess the answer.”<\/p>\n

Thank you for that insight, Seth.<\/p>\n

OK, now here’s a quiz — and no cheating<\/em> (which includes no texting your friends to ask them for the right answer):<\/p>\n

(a) Did you read the ad in the New York Slime<\/em>? Actually, did you even see<\/em> the ad, let alone read it?
\n(b) If you do read dead-tree news publications, do you ever read the ads<\/em>?
\n(c) If you had $130,000 to spend on anything relating to publicity around the shootings at Tennessee Valley Unitarian Universalist Church, how would you<\/em> spend that money?<\/p>\n

Mr. Crankypants awaits the appearance of your answers to this quiz in the comments section below….<\/p>\n","protected":false},"excerpt":{"rendered":"

Mr. Crankypants was pleased to learn that the Unitarian Universalist Association (UUA) has been standing up for religious liberal values in the aftermath of the shootings during a worship service at the Tennessee Valley Unitarian Universalist Church back in July. It is the Right Thing To Do. But Mr. Crankypants wishes to point out that […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,341],"tags":[263],"class_list":["post-1464","post","type-post","status-publish","format-standard","hentry","category-marketing-church","category-uua-politics","tag-seth-godin"],"_links":{"self":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1464"}],"version-history":[{"count":0,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1464\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}