I missed the phone call, but I got the message: “Hi, this is Dr. ——, and I’m just calling to se how you’re doing….” It was the periodontist. He said that if I had any problems, I could call him at a phone number that I knew was not his office number (it was a different area code); perhaps a cell phone or home phone. It was not a mechanical or rote phone call; he sounded genuinely concerned, and if I was having problems this evening (I’m not, everything is fine) I would have had not hesitation in calling him.<\/p>\n
Did I feel good about that call? You bet. The two hours I had spent in his office that morning had not been exactly pleasant. It was very nice to get a phone call tacitly acknowledging the unpleasantness. It’s tempting to say that it’s “good customer service,” but I’m not a customer, I’m a patient who had some minor outpatient surgery. So let’s say that the phone call was the right thing to do.<\/p>\n
It occurs to me that much of what I tend to call “church marketing” isn’t marketing at all; it’s just the right thing to do. Of course you write a handwritten note to someone who signs the church guest book; it’s the right thing to do. Of course you welcome any all visitors to your church, treating them like honored guests; it’s the right thing to do. You don’t do it to grow your church, you just do it.<\/p>\n","protected":false},"excerpt":{"rendered":"
I missed the phone call, but I got the message: “Hi, this is Dr. ——, and I’m just calling to se how you’re doing….” It was the periodontist. He said that if I had any problems, I could call him at a phone number that I knew was not his office number (it was a […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1019","post","type-post","status-publish","format-standard","hentry","category-marketing-church"],"_links":{"self":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1019"}],"version-history":[{"count":0,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1019\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielharper.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}