Yeah, it’s a sucky ad in the sense that the only people who will pay much attention to it are the people who would watch god.tv anyway.

Even so, here are some things I think about:– (1) They raised enough money and they are organized enough to put together a series of videos. Wow. (2) I thought the “Left Behind” books really sucked, too, but millions of people have read them. ((And please don’t say that Philip Pullman’s trilogy is “so UU” because personally I thought those books pretty much sucked too, and I don’t see much in the way of UU values in them.)) (3) Being both a UU and a Web geek, I would love to be able to say to my friends, Hey check out the cool online video series that just happens to be based on UU values. But all I can say is, Hey, did you see the ad in the New York Times? No? How about Time magazine? No? Yeah well I don’t read those publications either, but that’s all I got.

I’m sure not.

Doesn’t seem like an effective ad to me.